The Spirit of Sport (SoS) is a marketing services company that will offer Gaming Ventures' products to the national and international sports, leisure and recreation  markets.  

SoS's  portal  will  enable  a  wide variety  of  sports organisations  to  raise  finance  for  themselves  on  a  local,  national  or international  level.  

Since  its inception in 1998, SoS has established a business model recruiting consumers in the national, international, leisure and recreation markets.  It has also developed strong relationships with commercial media  organisations with  which it has agreed revenue share arrangements.

SoS owns and operates PLAY4SPORT, an online and mobile gaming project that will provide revenue generating opportunities for its client base by utilising  the Shouting Duck games platform.

Play4sport will attract members of the sports federation community to its portal, which will offer a wide range of content, from online and mobile games (casino, bingo, skill games, sweepstakes and other features).  

SoS will also offer other specific-interest game downloads, online and mobile betting, event video highlight downloads and community chat.

To assist in their international marketing and PR activities in the world sport organisations, the Company has an agreement with Jean Claude Schupp, the former Director of  the GAISF (General  Association  of International  Sports Federations) to act as their ambassador.